SCMP : Strategic Communication Management Professional

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GCCC SCMP 試験シラバストピック:

GCCC Strategic Communication Management Professional 認定 SCMP 試験問題：

問題 #1

An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A. Informing opponents of the project about the project's environmental benefits
B. Providing the community and media with a fact sheet about the project's benefits
C. Developing awareness of the project among new audiences
D. Securing ad space in the most relevant media

問題 #2

When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A. A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
B. Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
C. Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
D. A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

問題 #3

An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A. "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
B. "I am not able to help you at this time. Give me your number and I will contact you."
C. "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
D. "Please come in while I find someone who can speak with you."

問題 #4

A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A. There is nothing that can be done; the article has already been published.
B. The reporter made an error, so the director should demand a correction be published.
C. Contact the reporter with the correct information and request a correction be published, if possible.
D. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

問題 #5

In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A. links to applicable local criminal law.
B. punishments and rewards for employee behavior.
C. references for the consultant who drafted the program.
D. consistent, clear messages about values.

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